![]() Once the strategic accounts have been established, the KAM must put into place an action plan for growing those relationships, as well as each other’s bottom lines. The KAM must be able to identify which customers are essential while keeping an eye on accounts nearing the cusp of “key” status. The role of a Key Account Manager is to have the pulse of every one of your clients. Without an effective account management strategy, the growth of your business will most likely stagnate. Its sole purpose is to take your most valuable customers and make them even more impactful on your bottom line. Strategic account management is essential to virtually any business. Using a Visual Dashboard to Work Faster, Better, Connected What is account management strategy? This article will discuss how to form your own account management strategies, and walk you through a framework for success. ![]() Account management strategy is how you keep those customers happy and find new avenues of mutual growth. Your key accounts are the customers that you cannot afford to lose. One of the main differences between extraordinarily successful companies and everyone else is effectively leveraging account management frameworks and best practices to ensure sustain customer satisfaction of retention. To expand on that point, this article will talk about the importance of having a strong account management strategy. We began this three-part series by discussing the importance of using account management to scale your business.
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